What Rich Internet Marketers Know That You Don't

What Rich Internet Marketers Know That You Don't Copyright © 2004 Willie Crawford Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money.   We sent out these packets of flyers called "Big Mails." We sent them to people who answered out ads and sent us the postage or a self-addressed stamped envelope. One of the most prevalent plans back then sold for $1. It offered to teach you how to make one hundred dollars a day stuffing envelopes. This plan cost you a dollar plus a self-addressed stamped envelope. When someone responded to your ad, you sent them a sheet of paper telling them to run the same ad and do the same things that you were doing. You also included flyers for other brilliant plans in the envelope :-) Fast forward 25 years, and I found myself in that same world transposed online. They were the same because in both cases I found myself in a world where there were tens of thousands of people offering to sell others information on how to  finally break free of the rat-race and create their own outrageously profitable businesses. They were the same, because in both cases, most of the people marketing this information had never achieved any major success at what they were teaching. However, things turned out drastically different for me the second time around. I was actually able to achieve my goals, and I'd like to share with you how and why that happened.  I'd like to share with you, some of my  major discoveries. First, the how and why... The how is that a small voice in my head said, "What you're currently doing is insane!" The incestuous marketing of "plans" that we're all "pitching" to each other just has us all "running around in circles." That small voice, that you hear too, said, "This is  not the answer, so where is it." Unlike many, I listened to that voice, stepped back, and looked around for those who appeared to have discovered "the answer." Then I made a point of studying and analyzing everything they did. I read all that they wrote. I attended live events to meet, listen to, and question them.  Most importantly, I used my own power of observation to SEE who was "walking the walk," and who just "talked a good story, but wasn't there yet". I very quickly discovered that those who had uncovered some part of the real secret CHARGED you for teaching it to you. They had hundreds of people clamoring to be taught or given a helping hand. So they used their consulting fees to see who was serious AND as a means of allocating their most  valuable asset - their time. So I became willing to pay for the guidance of those who could really teach me. One of the first things I was taught was that I needed a radical shift in my belief system of what IS possible.  Our belief of what we can accomplish is framed by what relatives and those around us have done. We need to frame it in terms of what those who have accomplished much more have done. That re-framing occurred as I talked to online millionaires and saw how they actually viewed the world and interacted with it. My mentors and coaches had me feed my mind information and proof of what was possible.  They had me totally saturate myself in the material, to the extent that even now I listen to it on my MP3 player while out jogging... it takes my mind off of the pain :-) Here's the most significant discovery I made about what's happening in the online world...  The real money online is being made by those selling real world products that solve problems. The real money online is being made by those who  educate their markets and then make it easy for them to buy. That's the most effective sales technique. Teach them and in the process bring them to the conclusion that your product is the only logical choice. It's a FACT that people use the Internet to research topics of interest and to comparison shop. Then they often buy the item that they've researched offline.  If your website is the one that educates them, and helps make the research easy, they'll flock to your website.  It's that simple. While there, they may purchase the item of interest from you  :-) Another point that many online marketers are really missing is that people go online to buy ordinary tangible things!  When one of my friend bought an motorhome (sight-unseen) over Ebay, that shocked me. When I heard that over 5 BILLION dollars worth of vehicles are sold over Ebay annually, that enlightened me. People love to shop, and they get tremendous pleasure out of buying things for themselves and their loved ones. Offer them what they're looking for and they'll purchase it from your website. They purchase everything from cars and clothing, to computers and software, to books, to pet supplies, to vitamins and supplements, to flowers, and even houses over the  Internet. If you're offering these items, in the right way, you will do very well! If you need proof of what I have just stated, read the book, Success Alert. It was written by my friend, John Evans,  who interviewed over 60 people making up to eighteen million a year doing just what I described.  Grab a copy today and devote an evening to absorbing the knowledge and business wisdom contained within these in-depth interviews.  Get a copy from: ==> http://WillieCrawford.com/finally.html The very powerful examples in this book will make a believer out of many.  They will show you how people are quietly making millions providing people with tangible products that they WANT. This book won't totally solve the problem for everyone. There will still be those who will say, "Yeah, they did it, but I can't." Some even go as far as to imply that God doesn't want them to succeed in a big way.   They believe that they are intended to suffer and never break out of the struggle. Listen - we live in a world of unimagined riches!  There is more than enough to go around.  What keeps most of us from getting those things we want is that we aren't open to receiving them. I don't want to get mystical or anything, but every major religion, and way of thinking in the world, teaches that if you ask you will receive.  There's just a correct way of asking that we often don't understand. A good course for drastically shifting your thinking of what you CAN accomplish and what this world will give you is by Dr. Robert Anthony. This couse was life-changing enough that I devoted a full week exclusively to studying it when I first discovered it.  Grab a copy, and begin to understand many things in a totally different light by visiting:  ==> http://eliteinnercircle.com/reports/c/6E So... it takes offering the right products...things that people want.  It also takes believing that you can do it enough to really go for it. For many of us, it also takes proof... we need to see examples of people doing it. All of these are right before you. That's why I needed to have this talk with you. I'm a little confused at to why so many refuse to see what is so obvious.  I'm a little confused, but not totally confused. I acknowledge that some people "deep down inside" don't want success.  They're afraid of it, or don't believe that they deserve it. If you want to know how to actually build a thriving online business, I've just revealed it to you. I speak with numerous shining examples of those doing it EVERY week. They share with me things that I can probably never share with you directly.  I treasure their confidence and that's a part of why they open  up to me so.  I've probably already shared too much... we'll see if THEY stop talking to me :-) ------------------------ Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Subscribe to Willie's free course at:  http://williecrawford.com/

Write Better Web Content

Write Better Web Content Copyright © 2004 Nancy Jackson If you’re reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business strategies, vendors and other companies. But what about those surfers who are researching your company? When they visit your Web site, will they find what they’re looking for? Does your site provide the information they need in an interesting format that will keep them there long enough to convince them to do business with you? While an attractive, professional-looking site is an important start, content is king. (What else would you expect from a copywriter?) But seriously, your site will never be truly effective without well-written content that answers visitors’ questions and creates enough interest to keep them coming back. So how do you create effective content for the Web? It may be easier than you think. With all the bad writing out there on the Internet, even minimal effort can help set yours apart. Here’s a start: Good Web content can always be described by these four adjectives. 1. Consistent. There’s nothing like inconsistency to make your Web site appear amateurish. Some businesses spell their own company names two or three different ways right on the home page. If your company name is written in all lower-case letters or with unique spacing, be sure you write it the same way every time. But don’t stop there; strive for consistency in all your content — from the use of abbreviations, fonts and numerals to the tone, style and voice of your copy. Having one person write all the content helps keep it consistent, but when this isn’t possible, at least try to have one person serve as editor. If several people are contributing to your site, develop a style guide to inform them of your rules for consistent content. 2. Clear. As in all writing, the goal of Web content is to communicate with an audience, and clarity is essential. Try reading your copy aloud before posting; hearing it out loud can help you determine whether it all makes sense. If possible, have one or two others read copy before posting it to the Web — and if your subject matter is technical or complicated, consider using an outside editor to help eliminate techno-speak. 3. Casual. The nature of the Web is more informal than many other marketing venues, so make sure your copy fits the medium. Your Web content should probably be more conversational than your traditional brochure or company presentation, and because many readers scan Web copy rather than reading it word for word, subheadings and bullets are helpful. In most cases, Web content should also be brief, making your points quickly without losing readers’ attention. However, many effective sites contain brief copy on the front pages with more detailed information available through additional links, which works to keep the attention of the general readership while offering more for those who want it. 4. Correct. Don’t confuse “casual” with “sloppy,” however. Correctness is still important, even on the Web, and errors in spelling, grammar, or facts will give most readers a negative impression of your company. Don’t just use spell check; read and re-read your copy before posting it, and if possible, get second opinions from those who know what they’re doing. There’s nothing wrong with being a bad speller, but there’s no excuse for refusing to double-check your work. ------------------------ Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at www.writeshoponline.com.

How to write a killer sales letter

How to write a killer sales letter. Copyright © 2004 Patric Chan I sit down and look at my notebook. Then, I put myself into the ‘zone’.   That’s how I start to write web copy that sells.   Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not.   Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally.   But not online. No, no, no. It all depends on the words on your site. See how powerful words are?   I’m not saying I’m a guru at web copy. There are many other copywriters who are far better than me. Many. But I’ve written my own web copy and it’s selling. And at the same time, I’ve been hired to write for others.   Keep on reading on how I write killer web copy and you can pick up any of the tips.   The first part to write a copy, you MUST be in the ‘zone’.   What the heck is the ‘zone’? The ‘zone’ is like… the mood. You see, writing a great copy is like an artist painting a beautiful picture. When you are in the ‘zone’, your hand can’t stop typing and your mind keeps on coming up with amazing ideas to write.   Like, I’m in the ‘zone’ when I write this article.   How to be in the ‘zone’? I’m not sure how you can achieve that, but for me, I put in a lot of passion to write a killer copy and I look into the future to see how this copy will sell like crazy.   That’s how I get into the ‘zone’.   Once you are in the zone, keep on writing. Don’t stop. Even though, you know you are writing wrong grammar or putting in weird ideas. Just keep on writing.   Then, after it’s finished, read it all over again. This time, you’ll pick up the mistakes and you’ll add in more ideas. Continue doing this until you are satisfied with your work. Finally, edit your work.   When you start your copy, your headline is one of the most important parts of the copy.   Some copy writers write tons of headlines before they start. For me, I’ll write about 5 headlines and read it over several times. Then, I’ll pick the best and fine tune it at least 5-10 times before I decide to use it.   One more part of writing copy; don’t feel bad ‘borrowing’ some ideas from successful copy you’ve seen.   Get a swipe file of the best copy you can find.   And the last thing you need to keep in mind when writing a killer copy is this:   “What’s the end result the reader will get if they buy from you?”   Your copy MUST sell hope and benefits to the reader if you want them to buy anything after reading your copy.   Now go write your killer copy.   All the best.   Warmest regards, Patric 'High-Speed Marketing' Chan Chief Marketing Strategist ------------------------ Patric works with world-class internet marketing gurus to build successful online businesses. He is also the author of ‘How To Make More Money Easily’. Discover more insider secrets and the exact proven strategies to make money online: http://www.automateinternetmarketing.com

Solve Big Problems To Make Big Money

Solve Big Problems To Make Big Money. Copyright © 2004 John Weisenberger One of the fundamental truths I've learned about Internet Marketing is that no one really wants to pay for information. The truth is, the only reason people will ever pay you for your information right now is because you can solve their most immediate and important problems right now. For example, promise someone your eBook will take away their fear or pain regarding some specific issue and they will gladly part with their hard earned cash to see if you have the solution to their problem. So what does that mean to small online dating and relationship oriented Website operators like you and I? Essentially it means that people on the Internet will only pursue and pay for the products and services that solve their most immediate problems. For example: * A sick person will pursue a doctor * A person with legal problems will pursue a lawyer * A person needing a mortgage will pursue a banker So in our Online Dating & Relationship oriented businesses... * A person needing a date will pursue an online dating service * A person wondering if they've found their perfect soul mate will seek verification * A person seeking a special type of sexual encounter will seek others of a like mind. * etc., etc., etc.. This is a very important point to remember when choosing the specific types of dating and relationship oriented problems you plan on solving for your customers. The Bigger the Better. Another important thing I've learned is, if you solve small problems, you'll make small money; if you solve big problems, you'll make big money. Now think about that for a moment. Don't lawyers and doctors make more money than store clerks and waiters? That's because the problems they solve are much more significant and important to people's lives. Thus, people are willing to pay more for the services of these highly paid professionals. By the same token, promising to help someone cope with the emotional turmoil of a divorce or relationship breakup is much more likely to make you more money than merely promising to find them a date for next weekend. Beginning to see my point? As you look for specific subjects and niche markets to exploit within the online dating & relationship oriented marketplace, don't forget to look for those areas where you can solve someone's biggest and most immediate problems. The good news is, as long as they are men and women on this planet, there will always be relationship problems to solve. Some problems will be bigger than others and offer innovative entrepreneurs tremendous opportunities for large profits. So just remember, the bigger the problem, the bigger the potential for big profits.   ------------------------ John Weisenberger is the author of "Making Money with Dating & Relationship Oriented Websites: The Facts, Statistics and Ideas You Must Know to Get Started in This Fast Growing Marketplace. For more information visit http://www.RomanceBiz.com/502

Marketing Your eZine

Marketing Your eZine Copyright © 2004 Dirk Wagner The internet marketing “Guru’s” have been saying for years that the “money is in the list”. In other words, having thousand’s of subscribers to your ezine or newsletter increases your chances of potential sales. It is pretty hard to dispute that quote but how do you go about getting those thousand’s of subscribers to sign up for your ezine? I use three primary ways to get interested subscribers to sign up for my ezine. Purchased leads and subscription services, ezine directories and article writing. Purchased Leads/Subscription Services Purchased leads and subscription services work with you to get subscribers to sign up for your ezine. You agree to purchase x amount of subscribers per month from a subscription service for a fee and they will advertise your ezine for you until they have filled the amount of subscribers you have purchased. Most companies will always give you more than the amount you purchased due to bad email addresses, removals, and undelivered emails. Subscription services are ideal for anyone that is first starting out as a way to get quite a few subscribers in a relatively short amount of time. You will also have a choice of single opt-in or double-in subscribers. Double opt-in subscribers actually have to reply to an email to validate that they are interested in your ezine, where single opt-in will get your ezine automatically. There are many subscription services to choose from and I advise trying different ones because every list is different. EZine Directories Ezine directories are websites that will allow you to submit your ezine to their website. There are free and paid directories. You submit your url for your ezine and a short ad about your ezine and that is it. Here are few examples of some ezine directories I use. http://www.bestezines.com http://www.ezineadvertising.com/ http://www.ezine-dir.com/ http://www.ezinelocater.com/ http://www.ezine-marketing.com/ http://www.ezinesearch.com http://www.ezine-swap.com/ http://www.ezine-universe.com/ http://www.ezinepublisher.org/ You may also do a search at http://www.google.com for more ezine directories. Writing Articles Writing articles is a great way of promoting your ezine, website, or products. Simply write a short article of 500-1000 words on the subject of your choice, preferably about your home business and submit them to article directories. At the end of each article you get to use a author resource box to tell the reader about yourself. This is where you promote your ezine, website or product. Use four to six lines to give your name and details. Then submit your article to article directories that are always looking for quality content. Here are some of the article directories I use. http://www.authorconnection.com/ http://www.addme.com/nlsubmit.htm http://www.allnetarticles.com/ http://www.articlecentral.com/ http://www.articlecity.com/ http://www.articles911.com/ http://www.bestparentingresources.com/Article.html http://www.boconline.com/sub-art.htm http://www.business-dynamics.com/resource_library/index.html http://www.businesstoolchest.com/articles/submit.shtml http://www.bytesworth.com/articles/ http://cerebuswebmaster.com/onsite/articles.html http://www.certificate.net/wwio/ideas.shtml http://www.clickforcontent.com/ http://www.connectionteam.com/ http://www.digital-women.com/submitarticle.htm Tools There are some tools you will need in order to deliver your ezine to your subscribers. A good autoresponder is a must if you hope to have thousands of subscribers to your ezine. Autoresponders house your ezine and subscribers on one system and automatically send your ezine to your subscribers. The autoresponder takes care of when to send the subscriber the next addition of your ezine based on the intervals you set. Another good tool to use is a pop-up or pop-over ad on your website for those that are visiting your website. The pop-up/over ad will capture the prospects name and email address and send it directly to your autoreponder. Once you have them in your autoresponder you start to develop a trust relationship with your subscribers, this is important because once your subscriber feels like they can trust you they are more likely to buy what you are selling. Good luck with your ezine marketing! ------------------------ Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business.